World Wildlife Fund Canada (WWF-Canada) was founded in 1967 by Senator Alan MacNaughton, and has become one of the country’s leading conservation organizations, enjoying the active support of more than 150,000 Canadians. We connect the power of a highly respected and effective global network to on-the-ground efforts across Canada, through our operations in Vancouver, Prince Rupert, St. Albert’s, Toronto, Ottawa, Montreal, Halifax, St. John’s, and a growing presence in the Arctic.
To stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world’s biological diversity,
- ensuring that the use of renewable natural resources is sustainable,
- promoting the reduction of pollution and wasteful consumption.
More than wildlife
Over time, our work has expanded from protecting particular wildlife species and habitats to protecting
life on Earth – including our own. Today, our work is about:
Living, because the choices we make every day decide the future of everyone and everything around us. From what we buy to how we get to work, our actions shape human communities and ecosystems around the world. In all of our work, WWF-Canada looks for ways to live – and make a living – on a healthy living planet.
The unique way in which WWF works in Canada and around the globe drives lasting results. We are:
Science-based: we believe good science is the foundation for sound conservation practice and policy.
Solutions-oriented: we aim to be at the forefront of thoughtful and pragmatic approaches to tough conservation problems, dare to take risks, try new ideas, and challenge our own and others’ thinking.
Focused on lasting results: we design our conservation initiatives to be workable, robust, adaptive, and resilient to changing circumstances.
Local to global, and global to local: each project we undertake in Canada draws on – and contributes to – the combined expertise of our international network.
Collaborative: we extend our reach and magnify our impact by working with key players in all sectors, including governments, businesses, other NGOs, and academic institutions to solve conservation challenges.